Russia’s consumer sector and retail segment are heavily challenged by a number of long-term factors. The economic environment prompts companies to optimize core business processes and governance structures, create and configure effective procurement, logistics and production systems. Changing customer preferences and the emergence of new consumer generations require effortful attention to marketing communications, clear brand positioning and a strong brand focus, rather than the product. The development of digital technologies urges to reconfigure all internal processes, establish a unified and seamless customer interaction: from launching and supporting a new product to communications on social networks. New consumer interaction channels change the tasks and objectives of the commercial function. Retail chains are becoming serious competitors to consumer goods companies in attracting the most talented and experienced leaders. The retail sector as a younger industry actively implements leading-edge technologies, adopts the successful experience from other industries, increasing the effectiveness of consumer interaction.
RosExpert works productively both with the traditional retailers and with the e-commerce and digital leaders. We understand that every business adopts its own unique model, often having no market analogs. That is why, when selecting a successful leader in the consumer sector, whether for digital or traditional companies, it is critical to assess the candidate’s potential and competencies, rather than the success of past experience.
Our high-quality standards, tailored approach and partnership with the client allow us, in a joint effort with business leaders and owners, to find effective solutions in forming a team. We develop and utilize cutting-edge tools for potential assessment, including transformation potential — Digital Agility, which enables us to confidently predict whether the leader is ready to meet new challenges in the new organization.